In the Office (2016)
A two-channel Looped video installation (12:26)
I started to develop my artistic process while I was an Art Director at a digital ad agency in New York. Inevitably this context put me in a unique position. Being highly trained in design platforms, I start actively participating in this landscape of technology, now driven by my own narrative.
In the Office chronicles a fictitious journey within a corporate digital agency environment where the artist’s occupation as art director is conducted. I build a world where my imagination and reality co-exist and I want my audience to experience it.