Ford Showcase, Lincoln Showcase
Showcase is revitalizing the Ford and Lincoln car buying experience by removing traditional barriers between customers and dealers and strengthening sales confidence through instant, accurate information. The Showcase app is a mobile window into a dealer’s inventory. The app quickly filters inventory according to shopping dimensions: price, color, specs. It clearly communicates specific vehicle technologies and options, and enables side-by-side comparisons. There is nothing else like it in the market. Showcase allows the sales conversation to be fluid and natural-- wherever a customer needs it to happen-- ultimately building a stronger connection between the dealer and shopper.
