Mercedes-Benz Accessories SIte Redesign (Pitch)
We intended to deliver a clear e-commerce experience that complimented the mbusa.com brand experience. We adapted branded graphic elements from mbusa.com but we let it have its own personality within the brand.
On an e-commerce website, the product photography is as important as the layout and design. We proposed to bring new life to the products through consistent tones and intuitive arrangement of the product images. We also recommended rephotographing not only the products, but also, overall life style images for each category to present the exquisite brand experience.