American Express Platinum Interactive Out-of-Home experience (Pitch)
This project, which would be located in the Amex Platinum lounges at airports, aims to reinforce the value of Amex Platinum membership and to create awareness of a broad suite of benefits that utilize contextually relevant environments. We focused on increasing its member’s benefit enrollments and loyalty through engaging experiences like entertainment, education, and creating a buzz.
Concierge is one of the final approaches that allows a user to save & enroll in certain benefits through his/her smartphone on the geo-based touch table. Users can bubble-up relevant benefits by location depending on where they are and where they are going. This geo-based interaction allows travelers to sample and enroll in Platinum benefits accessible to them around the globe and based on their specific destination.
